Complaints are like potatoes. They’re found everywhere in different forms in every sector. No industry remains hidden from being targeted by consumers who aren’t happy with a product or service. In such cases, it becomes hard for the company to please clients. But, complaints are improvisations in disguise.
A complaint related to a product indicates that it has a loophole that requires fixation. And, the fixation should be dealt with stringency by professional executives. For this, appointing a team of client support department is a must. If you cannot appoint a team then make a separate section on the website where the consumer can fill up the complain-form. The form should comprise all details like the product purchased & its complaints, consumer’s details, and history.
As stated above, these details will be beneficial for the company and consumers alike. Considering the agility in proffering the resolution, the brand/company will surely gain a testimonial. It can be a video testimonial or a written one. Since 65% of buyers search for a company’s reviews and testimonials before acquiring its services, it would be a great apprentice to boost sales and gain clientele.