Customers love rewards. And when the reward is for their loyalty, it increases their loyalty even more. Instead of taking the existing customers for granted and fishing out for new customers, businesses must focus on building loyalty among the existing ones.
There are many ways to do the same and one of the best is to offer loyalty points or rewards. For this, the organizations can simply give away extra discounts to the second-time buyers or add extra points to their account every time they avail their services or make a purchase from them. These loyalty points would not only provide a feeling of being acknowledged and rewarded to the clients/customers but also make them come back for more services or products from your business.